Measurement Evolution: From KPIs to CXIs
The rapid advancement of technology and access to vast amounts of data has presente…
James has been working in the fields of communications, advertising, media, and digital with two decades spent in the emerging markets of China, Russia, Southeast Asia, and South America alongside ten years in the leading Agency Holding Groups in London. He has worked across multiple categories, with health and wellness experience that includes global product launches for the largest pharmaceutical companies as well as digital transformation support for Europe-based pharma brands.
The rapid advancement of technology and access to vast amounts of data has presente…
As part of our Innovation as Strategy series, we further expand on the topic of Con…