FCC grants a limited waiver to provide additional time for callers to prepare for new consumer consent revocation standards within the TCPA
LOS ANGELES–(BUSINESS WIRE)–mPulse®, a leading provider of Health Experience and Insights (HXI) technology, praises the Federal Communications Commission (FCC) for its decision to grant a limited waiver of forthcoming amendments to the Telephone Consumer Protection Act (TCPA) rules around consent revocation. The decision provides a 12-month delay which will allow healthcare organizations time to develop robust systems and processes to meet the requirements of the new federal rule while continuing to enable essential communications and engagement to patients and members of health plans.
Announcing the limited waiver on April 7th, the Commission referenced mPulse’s letter to the FCC (filed March 24th, 2025) which provides key perspectives from the healthcare industry relating to the consent revocation rule. mPulse highlighted its experience working with over 400 healthcare organizations and 40 of the 50 largest Medicaid and Medicare plans providing context as to why the size and complexity of many healthcare organizations makes it challenging to upgrade their processes and systems to meet the requirements of the rule. This could lead to health consumers not receiving critical communication and engagement about their health and wellbeing. The FCC relied on mPulse’s letter as evidence that a delay would assist parties in processing revocation requests in a cost-efficient manner while effectuating the preferences of the called party.
“Effective communication and engagement are necessary to support patients and members through their health journey, and to ultimately drive better health outcomes,” said Bob Farrell, CEO of mPulse. “mPulse and the organizations we work closely with are committed to delivering the best experience for health consumers. This important move by the FCC ensures healthcare organizations have the time to upgrade and optimize their engagement strategies to continue to deliver robust and empowering consumer experiences.”
The TCPA is an important federal regulation that ensures consumers are in control of the communications and engagement they receive from organizations using technologies such as autodialed voice and SMS messaging. The new consent revocation standard broadens the scope of consumer opt-outs and raises the importance of how organizations approach and manage consent at the topic level.
Building on over 15 years of healthcare-focused engagement experience, mPulse is providing and actively developing a suite of modern, modular TCPA compliance-focused capabilities to meet the needs of organizations’ evolving consent management and engagement strategies. The capabilities cover core compliance elements, which include:
- Robust NLU supporting opt-outs and healthcare engagement topics in general
- Alignment with the Reassigned Numbers Database
- Universal Opt-out to support omnichannel engagement strategies
- Supporting Topic-based Opt-outs and Opt-ins via SMS keywords and Mobile Web
“As healthcare organizations focus on strategies that enhance the consumer experience, mPulse’s modular compliance capabilities allow organizations to configure their communication and engagement implementations to align with their organizational goals,” said Sanjeev Sawai, CTO of mPulse. “The ability to swiftly and confidently meet compliance and regulation requirements has never been more important for the healthcare industry than it is today.”
About mPulse
mPulse, a leader in digital solutions for the healthcare industry, is transforming consumer experiences to deliver better, more equitable health outcomes. By combining AI-powered analytics, omnichannel outreach and digital health navigation technology, mPulse creates personalized health journeys and provides advanced insights to power collaboration across the healthcare ecosystem. With over a decade of experience and 4 billion consumer touchpoints annually, mPulse is the trusted Health Experience and Insights (HXI) partner for over 400 healthcare organizations. To learn more, visit www.mpulse.com.
Contacts
Olivia Mannion
mpulse@pancomm.com
