DTx, Telehealth and Digital Care Models
The challenges posed by aging populations, the impact of chronic diseases and the shortage of healthcare professionals; together with the pace of ever…
Tag: Innovation as Strategy
Skills and Mindset for the Future
In the dynamic landscape of work, marked by technological advancements and cultural shifts, the conversation around core competencies for today’s work…
AI-powered Precision Engagement in Commercial and Medical Functions
The pharmaceutical industry is no stranger to innovation. It has continually evolved, embracing new technologies and methodologies to improve drug dis…
Facilitating peer-to-peer dynamics among HCPs
As the healthcare industry rapidly transforms, collaboration and knowledge sharing among healthcare professionals (HCPs) are vital for delivering opti…
Embracing the Future: Empowering User Flow Ideation with AI
In the fast-paced world of digital innovation, efficiently ideating and defining user flows is crucial for the success of any application or service. …
Leveraging Data Science in R&D: Integrating Data Silos to Generate High-Value Insights
The opportunity for Data Science and Big Data in life sciences is particularly compelling within complex corporate environments that face an ever-grow…
Evolving Skills and Processes in Pharma: Sales, Marketing, and Medical Functions
The pharmaceutical industry is experiencing rapid transformations driven by technological advancements, changing customer expectations, and emerging m…
Omnichannel maturity: it’s not about the technology
Omnichannel. It seems to be the word of the moment in life sciences, especially in the pharmaceutical sector. While once just having ‘digital’ in…
Measurement Evolution: From KPIs to CXIs
The rapid advancement of technology and access to vast amounts of data has presented new challenges in measuring and understanding customer experience…
The increasing importance of Medical Affairs
Historically, pharmaceutical, biotech, and MedTech business models could be summed up in two steps; the first was discovering and developing new innov…