Smartlink Integration, Fueled by WELL Health and Gozio Health, Drives 443% Increase in Daily App Downloads
CHAPEL HILL, N.C.–(BUSINESS WIRE)–UNC Health, a not-for-profit integrated health care system owned by the state of North Carolina and based in Chapel Hill, announced today that it is releasing new features within its mobile platform. Partnering with industry leaders, Gozio Health and WELL Health, UNC Health is integrating Gozio-powered wayfinding with the WELL Health patient communications platform to create a more seamless, integrated digital experience for patients. The result is a 443% increase in mobile downloads and interactions with a consumer-facing digital front door.
UNC Health launched its consumer-facing mobile solution with Gozio nearly two years ago to deliver wayfinding and bring other digital elements under a single patient-facing interface. The new features, which build on this platform, include:
- Immediate Care Near You Map (with new presentation attributes): Shows urgent care and emergency department closest to the user’s location, along with urgent care wait times.
- Smarter Links for Appointment Reminders: When a patient confirms their appointment from a text reminder, they can click a smartlink to download the UNC Health app.
- Save and Go from the Mobile Calendar: Patients can also now save the appointment to their mobile phone calendar with an embedded link. When clicked, the link opens the app and automatically provides wayfinding from home to parking to the point of care.
UNC Health is the first health system to offer this smartlink option to download their mobile app via the WELL Health platform.
“The Gozio platform has enabled our organization to create a digital ecosystem that consumers find value in. This is critical to the success of any digital initiative, especially since the vast majority of the more than 350,000 health-related apps get downloaded fewer than 5,000 times,” said Dan Dodson, System Director, ISD Digital Health and Innovation at UNC Health. “We are delighted with the new WELL Health integration features and the Gozio team’s forward-thinking approach to bringing together digital offerings that deliver a more seamless patient experience.”
The UNC Health mobile front door, provided through the Gozio platform, brings together wayfinding, messaging, and quick access to MyChart. It also enables consumers to schedule appointments and find urgent care wait times through a single interface. Since the go-live of its UNC Health app, the health system has realized more than 1.6 million sessions, and a 71% reuse rate.
“The urgency to create positive digital experiences for patients and families in healthcare too often results in a piecemealed strategy that leads to clunky consumer experiences and lackluster ROI,” said Joshua Titus, CEO of Gozio. “The Gozio platform provides the flexibility healthcare organizations need to bring together the elements required for a powerful digital strategy. We appreciate the opportunity to work with innovators such as WELL Health and UNC Health, which help us take our mission to the next level.”
WELL Health’s patient communication platform enables conversations between patients and their providers through secure messaging in the patient’s preferred channel—SMS/texting, email or phone—and preferred language. With the integration of WELL Health and Gozio, health systems—such as UNC Health—can more seamlessly improve patient experience and engagement by bringing together all patient communication into a single interface.
“UNC Health brought their partners together to create an integrated patient communications strategy—via WELL Health—versus multiple different communication channels which often creates a fractured and confusing experience for patients,” said Guillaume de Zwirek, CEO and founder, WELL Health. “As a result, UNC Health patients will benefit, receiving a simple communications experience powered by a deep and sophisticated integration between two top vendors in the UNC Health digital ecosystem.”
About Gozio Health
Gozio Health offers an end-to-end, customizable digital health platform exclusively for healthcare systems. Gozio’s extensible mobile platform enables seamless consumer interactions and provides an anytime, anywhere connection to patients that improves their overall experience and access to care. Popular patient engagement features include patented indoor wayfinding with turn-by-turn navigation, virtual visits, physician directories, appointment scheduling, access to electronic health records, Urgent Care and Emergency Department wait-times, and extensive analytics capabilities. Gozio customers surveyed in a 2021 KLAS Research Emerging Technology Spotlight report found 100% satisfaction and improved experience for patients and staff. For more information, watch the video or visit www.goziohealth.com or find Gozio Health on Twitter and LinkedIn.
About WELL Health Inc.
WELL® Health is a SaaS digital health leader in patient communications and the 2021 and 2022 Best in KLAS winner in Patient Outreach. WELL Health’s intelligent communications hub is the only two-way digital health solution engaging patients throughout their entire care experience. WELL Health enables conversations between patients and their providers through secure, multilingual messaging in the patient’s preferred communications channel: texting, email and telephone. WELL Health helps 400 healthcare organizations facilitate more than 1.1 billion messages for 40 million patients annually. By unifying and automating disjointed communications across healthcare organizations, WELL Health reduces unnecessary provider stress and potential errors, while increasing patient visits and loyalty.
Founded in 2015, WELL Health is based in Santa Barbara, California. WELL Health has been named No. 10 on the 2021 Forbes America’s Best Startup Employers list, No.133 fastest-growing company in North America on the 2021 Deloitte Technology Fast 500, and ranked on the Inc. 5000 list of fastest-growing private companies for two consecutive years.
For more information, visit https://wellapp.com.
About UNC Health
UNC Health is an integrated health care system owned by the state of North Carolina and based in Chapel Hill. It exists to further the teaching mission of the University of North Carolina and to provide state-of-the-art patient care.
UNC Health is comprised of UNC Medical Center in Chapel Hill, ranked consistently among the best medical centers in the country; the UNC School of Medicine, a nationally eminent research institution; Pardee UNC Health Care in Hendersonville; Chatham Hospital in Siler City; Johnston Health in Clayton and Smithfield; UNC Lenoir Health Care in Kinston; Wayne UNC Health Care in Goldsboro; Caldwell UNC Health Care in Lenoir; Nash UNC Health Care in Rocky Mount; UNC Rockingham Health Care in Eden, Onslow Memorial Hospital in Jacksonville, CarolinaEast in New Bern; UNC REX Healthcare and its provider network in Wake County; and the UNC Physicians Network. For more information, please visit www.unchealthcare.org.
Contacts
Mackenzie Kreitler
Innsena for Gozio Health
